Match method to research design

Quantitative, qualitative, and mixed-methods studies require different analysis strategies. Start from your design, not from tools.

Select the right analysis for your variables

• For relationships: use correlation/regression approaches.
• For group comparisons: apply appropriate hypothesis tests.
• For themes: use qualitative coding and thematic synthesis.

Report analysis clearly

Describe your analysis steps, provide key metrics, and present results in a way reviewers can evaluate quickly.